The benefits of SEO are Innumerable. As the name suggests, On-page Search Engine Optimization is the practice of optimizing individual web pages on a website to rank them in search results displayed by various search engines including Google and attract higher more relevant traffic to your pages or website.
On-page optimization can be done by using both the content of a page and the HTML source code, whereas in off-page Search Engine Optimization emphasis is done on link building and other external signals to rank definite web pages.
Elements of On-Page SEO
- Page Titles
- Meta Descriptions
- Meta Tags
- URL Structure
- Headings (H1, H2, H3, etc.)
- Keyword Density
- Image SEO
- Internal Linking
- Keyword Analysis
- Meta Tags
- Mobile-friendly pages
- URL Structure
On-Page Ranking Factors
- High-quality, original content
- Proper and Optimal Usage of Insert your keyword into the first 50 words
- Optimum keyword density
- Catchy and well-written Title Tags
- Keywords in your internal links
- Proper usage of H tags, especially H1 Tag
- Image Optimization with suitable Alt text and Caption
- Faster website speed
- User Experience (UX)
Let us discuss the top advantages of practicing White Hat SEO while optimizing your web pages
Benefits and Importance of On-Page SEO
Rank Higher in SERPs
By creating quality and unique content and optimizing them using proper On-page SEO tactics we work towards ranking our web pages higher in Search Engine Results Pages (SERPS).
Higher Crawl Rate
The ultimate goal of any website is to get noticed and crawled by search engine bots frequently and get indexed to be ready for the ranking competition amongst numerous pages offered by another website on a similar subject.
When On-Page SEO is up to the mark, your web pages start speaking, what we call the ‘search engines language’ and help crawlers and website analytic tools understand better what your page is all about and in which context it should reflect and rank in search results and even makes the crawling process easier and faster.
Better Local Reach
On-page SEO is considered to be the best practice to achieve the finest results in attaining local reach and visibility. It is possible to achieve high local search results by simply implementing amazing features on your website or web pages ‘Google Maps’ as results by Google SERPS matter a lot in recent times.
Increase in Organic Traffic
By better crawl rate, rankings, Click-through Rate (CTR) which you have obtained by implementing best ON-Page SEO techniques you tend to get a boost in organic traffic without spending a penny on advertising to promote your website or web pages.
Permanent and Long-term Page Value
Line short-term investments in advertisements to promote your website, optimizing your website with best ON-Page SEO techniques you increase the value of your page permanently rather than giving them a short-term visibility boost from advertising in Google or Social platforms like Facebook, LinkedIn, Pinterest and many more.
Boosts Earning Potential and Conversion Rate
Quality organic website traffic, higher rankings in Google and ultimate user experience (UX) leads to higher conversion rate and thus more sales and better earnings along with better earning from AdSense or any third party affiliate advertisements if you use them on your website.
Improved CTR (Click through Rate)
Thorough optimal creation and optimization of Meta title along with Meta description which is an integral part of On-Page Search Engine Optimization you work positively towards getting enhanced Click through Rate.
It ensured higher ranks in ‘Search Engine Results’ along with increased clicks on your posts by users.
Optimum Website Speed
With excellent HTML coding and other elements of ON-Page SEO implemented on your website and web pages, you achieve better rankings due to faster website loading speed apart from quality web content which you have achieved through focusing on best SEO practices.
Easy to Manage and Update
When compared to Off-Page, practicing On-Page SEO techniques are simpler and easy to manage and control and follow the latest Google algorithms and updates.
Better rankings and search engine exposure of your website results in a significant enhancement in its brand value. The more and higher your pages and content rank in Google and other search engines, the more brand equity it builds.
Building Brand Equity of your website leads to promoting your business multifold and your sales manifolds.
A good SEO strategy always focuses on On-Page and Off-page SEO with utmost importance which finally gives your web pages an upper-hand when you lock horns with your competitors.